UTM Link Builder
UTM link builder
UTM parameters are tags added to a URL — utm_source, utm_medium, utm_campaign, and optional utm_term and utm_content — that tell Google Analytics where a click came from. Fill in the fields below for a tagged, copy-ready campaign link. Keep values lowercase and consistent so campaigns group cleanly.
Your campaign URL
Frequently asked questions
What is a UTM parameter?
A tag added to a URL that tells analytics where traffic came from. The five standard tags: utm_source, utm_medium, utm_campaign, utm_term, utm_content.
utm_source vs utm_medium?
Source is the specific referrer (newsletter, google, facebook); medium is the channel type (email, cpc, social).
Are UTMs case sensitive?
Yes — Email and email are different mediums and split your reports. Use consistent lowercase values.